Beauty blogging and vlogging seem to have taken on a life of their own. I love trying new products so it’s a natural extension to write about them and share my experiences. When I am considering a new product for myself, I certainly read and watch available reviews before making the commitment. And I like to think I am doing the same for my own readers.
But surprisingly enough, in addition to sharing my thoughts and experiences, I’ve also learned from my own blogging process.
- I find that now I use products more critically. Before, I would just try something and then either toss or reallocate it if I didn’t like it. Now I break the product down and decide what specifically I don’t like about it. Or in reverse, if I fall instantly in love, what about it makes me like it so much.
- I do even more research than before I started blogging. I comb through online swatches, watch videos, read reviews, and shop around. I especially try to find ones that seem to have similar skin type or skin tone as my own.
- I think I’m more willing to try new products so that I can offer my feedback. I don’t know if beauty companies read blogs and watch vlogs about their own products, but I sure would if I worked for one. But I like to think that companies take feedback into consideration, and this is one forum to provide that feedback.
- The whole process does have a slight downside – I’m even more eager to try new products which is not always good for the pocketbook. I have subscribed to several beauty boxes over time and it can be a cost-efficient way to try new products with minimal commitment.