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Our Favorite Eye Makeup Trends for Summer

Young woman with bright pink eyeshadow and eyebrows

This summer brings with it so many exciting new makeup trends, with many of the best ones focused on the eyes. From peacock-inspired colors to dramatic underlined eyes, here are some of our favorite eye makeup trends for this summer.

Bright Pops of Colors

The sunny summer months are the perfect time of year to brighten up your look, and that is exactly what this makeup trend is aiming to do.

From the models at Marni to the runway at Missoni, models were seen sporting bright pops of color on their eyes, giving their looks a fun and flirty feel.

Many find that bright colors tend to look much duller once they have been applied to the eyes, but there is an easy fix to this…

All you need is to give your lids a white base, which can be done quickly with a white eye pencil. Then, apply your shadow over the top of this, and you will find that the color is so much more vibrant and vivid.  

It is also important for the rest of your makeup to be relatively neutral. This will prevent your bright eyes from looking too over-the-top, so make sure you keep it minimal when it comes to your lips and your cheeks. 

Tempted to try matching your eyeshadow color to your outfit?

Resist this temptation!

Instead, choose a color that complements your outfit, as the contrast is important in order to keep this trend looking high fashion.

Punk Rock

The punk rock eye makeup trend was initiated by Tom Ford, who styled his models with a dramatic and edgy smoky eye

What made this look stand out even more was the fact that the models sported a fresh and dewy complexion with minimal makeup on the rest of their face, allowing their eyes to really make a statement. This fresh and dewy look is actually one of the top beauty trends for this summer, so these two trends tie in so well together.

Can’t seem to pull off a smoky eye?

This is a look that you will return to time and time again, so it is well worth mastering now. Here are a few tips to help you out:

  • Don’t Aim for Perfection – the whole point of a smoky eye is for it to look smudged and well-blended, so don’t worry if there are imperfections in each of the layers that you apply
  • Use the Right Brusha small, flat and fluffy brush that blends well will help you to achieve this look so much more effectively, giving you the ethereal look you are after
  • Don’t Be Afraid to Add in Some Colorwhile a classic smoky eye makes use of grays and blacks, there is nothing wrong with adding in a pop of color too, with rich jewel tones being especially complemetary

Don’t like how a smoky eye seems to make your eyes appear smaller?

This is a common issue, due to the darkness and heaviness of the colors on your lids. The way to counter this is by dabbing a small amount of a gold colored shimmer, whether this may be a highlighter or an eyeshadow, onto your lids directly above your iris.

Wondering how this will make a difference?

Well, each time you blink your eyes, that spot of shimmer will catch the light and reflect it slightly, and this will help to brighten up and open up your eyes

Sunny Yellows

Each summer, there is usually one color that really dominates when it comes to makeup, and yellow seems to be the color of choice for summer 2018.

This color has not only been seen all over major fashion runways, but is also taking over social media, with makeup artists and beauty bloggers all over the world turning to sunny shades of yellow for their eyes this season.

Although this is quite a bold shade, there are actually quite a few ways in which you can bring yellow into your look, meaning that you can keep it quite subtle if you wish.

Need some ideas?

  • A yellow gel liner will give your lids sunny pop
  • A yellow eyeshadow, topped with a layer of lip gloss, will give your lids a beautiful sheen
  • A dab of yellow on the inner corners of your eye will help to brighten up your look
  • A pale wash of yellow eyeshadow, blended in well, is perfect for the daytime
  • A yellow eyeliner pencil along your lower lash line will create an intriguing look 

If you still aren’t convinced about wearing such a bright shade on your eyes…

Try overlaying the yellow with a soft gold shimmer, as this will help to tone down the vibrancy of the yellow.

Dotted with Crystals

Crystals are making quite the comeback this summer, and are the perfect way to give your face some extra sparkle in the summer sun.

They are such a fun accessory to experiment with, as each different placement on your face will give you quite the unique look.

Try applying some crystals to the base of your lashes, or even to your lower lids. You could even extend the crystals out, so that they create their own sparkly cat eye.

Not sure how to actually go about applying these crystals?

All you need is a dab of eyelash glue in the area you want to apply them.

Graphic White Liner

Want your eyes to really make an impact?

Then it is time to get graphic with your eyeliner.

For those who have a darker skin tone, this look will really stand out, as the white will contrast beautifully with your skin’s natural color.

Of course, you don’t need to only stick to white…

This look can be brightened up even more with the use of different colors, so experiment with a variety of shades.

The Inverted Cat Eye

The cat eye is such a classic makeup look, but this summer adds on a little twist to it. 

Rather than creating a standard cat eye on the outer edges of your eyes, try inverting this, so the cat eye is on the inner corners of your eyes instead.

All you need to do is draw on a very small V-shape, and this will emphasize your eyes in a whole new way.


Peacocks are such colorful, flamboyant creatures, and there is so much inspiration to be had from them when it comes to colors, textures and patterns.

This summer, peacock-inspired styles will be all the rage, especially when it comes to the eyes.

There are no strict rules about what you need to do. Instead, experiment with rich shades of blues and greens, applying these to your eyes in various styles.

If you really want to emphasize the peacock look…

Invest in some feathery faux lashes, to really give your eyes a big flutter.

A Smoky Peach

While the smoky eye will always be on trend, it can sometimes be a little too dark and heavy for summer daytime wear.

This new trend lightens it up significantly, with a color that beautifully reflects the softness of the summer months.

Peach is the way to go this season when it comes to a daytime smoky eye.

Wondering how to actually create a smoky effect with peach?

Simply blend a couple of different shades of peach eyeshadow across your lids, as well as your lower lash line.

Dramatic Underlining

The most common place to apply eyeliner is on the upper lids, but this summer spins this upside down, with the trend being for eyes to be underlined instead.

This is another look that you can either take quite far or keep subtle, depending on how much of a statement you want to make.

Experiment with the placement of the line that you draw…

For something quite subtle, keep the line close to your lower lash line.

Alternatively, bring it down a bit, and add in some feathered lines to give off the impression of eyelashes.

Olive Eyes

When it comes to makeup, olive is quite an interesting color, because although it can be neutral at times, it can also look quite bold, and this all depends on how you use it.

Several celebrities, from Margot Robbie to Jenna Dewan, have been spotted recently with shades of olive on their eyes, giving them a casual yet sultry look.

If you would like to keep things quite subtle…

Apply some olive eyeshadow to your top lash line, and then blend this out well, so that you are not left with any harsh edges

Full Brows

Your brows are so important for framing your face, and they will either help to make or break any eye makeup looks that you decide to try out.

While impeccably groomed brows were the way to go in previous years, summer 2018 sees the full, feathery brow make a comeback.

Are your brows naturally quite thin and sparse?

If so, you can thicken them up with a tinted gel, applying this to your brows in a back and forth motion, similar to that of a windshield wiper. This helps to coat all sides of your eyebrow hairs, giving you a much fuller finish.

Mermaid Eyes

This trend is largely due to the new eyeshadow palette launches that the industry has seen so far this year, with mermaid-inspired shades featuring quite heavily.

Not sure what mermaid-inspired colors are?

Predominantly blues and greens, with some pops of extra color to really help everything to stand out.

Of course, if you want to pull this look off as best you can, there are a few tips to keep in mind:

  • Keep the rest of your makeup minimal, so that your eyes can really stand out
  • Use an eyelid primer, so that the colors you use over this will be much more vivid 
  • Use two brushes, one for applying the blue and one for blending

Can’t decide whether to go for a matte or a shimmer?

This depends on your skin…

If you have mature skin, a matte shade would be best, as these will not settle into creases or lines. On the other hand, if the skin on your eyelids is quite smooth and fresh, then a shimmer would work well for you.

Alternatively, you can always go for both. Simply use a shimmer shade on the bottom half of your lids, and then blend this upwards into a matte shade as you reach the crease of your eye. 

Colorful Highlights

A common trick used by makeup artists to brighten up the eyes is to place a dab of a neutral eyeshadow shade, such as champagne or white, in the inner corners.

However, this summer, that go-to trick now features a little twist…

Rather than using the conventional neutral shades on the inner corners of the eye, makeup artists are turning to colorful options instead.

Try going with a dusky pink or a baby blue, adding a small amount of this to your inner corners. This will not only help to really open your eyes up, but will also give your face a subtle pop of color too.

Cleopatra Eyes

With sleek Cleopatra-inspired bangs being a huge hair trend this season, it only makes sense that Cleopatra eyes are also on trend.

Your eyeliner is key here, and makeup artists have been enhancing the way in which Cleopatra would have worn this, by making the lines even thicker and bolder.

Of course, every makeup artist has their own style when it comes to creating Cleopatra eyes…

Designers such as Marc Jacobs and Roberto Cavalli draw lines along the upper and lower lash line, bringing these together into sharp points at the outer corners of the eye. Alternatively, designers such as Tom Ford and Tommy Hilfiger opted for a heavy black shadow, applying this in rounded shapes around the eyes.

Eye makeup is always so much fun to experiment with, and can really make a huge difference to your overall look. Whether you decide to adorn your eyes with crystals or use a white eyeliner to create some graphic shapes, do not be afraid to give each of these styles a try so that you can work out what really suits you.


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