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Brand Review: IT Cosmetics

Woman trying out cosmetics

IT Cosmetics (also available on QVC and Ulta) has branded itself as a problem-solving makeup and skincare line. The products are developed by Jamie Kern Lima who works with plastic surgeons to create innovative and proven products with anti-aging technologies and high-performance results. Some of their most loved products include:

  • Bye Bye Under Eye Anti-Aging Concealer – This is billed as a treatment concealer with the ability to treat fine lines, dark circles, redness and age spots. I have had the opportunity to try this product but the sample I was given was not the right shade. I very much liked the smooth texture but Medium was too dark for me.
  • Brow Power Universal Eyebrow Pencil – As a fair-skinned blonde, I was extremely doubtful regarding the “universal” nature of this pencil. But I was stunned when a light touch actually did blend in with my ash-blonde eyebrows! It also contains a proprietary combination of brow-conditioning ingredients such as Vitamin E and Panthenol. I really don’t color my eyebrows daily but if I need to, this is the one I reach for.
  • Vitality Lip Flush 4-in-1 Reviver Lipstick Stain – Loved this in Je Ne Sais Quoi! It really did feel like a nourishing lip balm but provide a nice natural pink stain. I was amazed at the texture, and that a stain could actually moisturize my lips.

Overall I have actually been pretty impressed with the items that I have been able to try. Next time I spot a fabulous gift-with-purchase, I plan to try the Bye Bye Makeup 3-in-1 Makeup Melting Balm, the CC+ Lip Serum in Laugh, maybe the Vitality Flush Stain Stick Lip & Cheek Reviver in Je Ne Sais Quoi and perhaps the Celebration Foundation if I can see the colors in person first.

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