We are super excited to announce about the new Totême fashion line released by talented and beloved fashion blogger Elin Kling! Having a rich experience on the field due to successful collaborations with names such as Guess by Marciano and H&M seems for once again ready to steal our attention only with the difference that this time Elin Kling is taking the role of creative director! Now as the fashion blogger claims the new line is specifically designed to satisfy fashionistas that prefer to impress with minimalistic looks just like her: “I was craving a brand that I could feel comfortable and strong in year-round. I wanted to create a brand that challenges my own style. The design of Totême is based on a woman perfectly relaxed yet chic during her leisure time. It’s all about her attitude and how that is reflected in her style”
Inspired by the beauty of European resorts and the allure of the unforgettable 70’s all ensembles included in the new Totême fashion line come to add a casual chic touch to every woman’s look while perfectly maintaining her comfort. As for the color palette used for the line Elin Kling seems staying faithful to the philosophy of less is more by showing off gorgeous ensembles in comparably calm tones such as white, beige, navy and grey.
Of course from the first sight you will notice how the famous fashion blogger puts an emphasis on timeless classy colors and cuts instead of betting on alternatives that completely correspond to the latest trends which you might find risky at first but once you explore the new Totême fashion line you’ll get convinced that it’s worth it! Moreover, being available at pretty affordable prices all stunning ensembles included in the new line seem to be specifically designed to prove that high fashion doesn’t always mean high prices!
Last but not least, we have to say that the new Totême line by Elin Kling is going to be available at Net-a-Porter, Nathalie Schuterman in Stockholm and at toteme-nyc.com.
See also: Mavi Jeans Spring/Summer 2014 Campaign