TV has always had a huge influence on how we see ourselves – and others. But in 2025, a new wave of shows is doing something refreshing: flipping the script on beauty standards. Whether it’s by celebrating imperfections, embracing diversity, or just getting real about skincare routines, these shows are helping us redefine what it means to feel beautiful.
Here’s a look at the series making waves and why they matter in today’s beauty conversation.
Real Beauty, Real People
One of the most noticeable shifts in modern TV is the growing love for authenticity. We’re seeing more characters who don’t always have perfect skin, “ideal” body types, or flawless hair – and that’s exactly what makes them so relatable.
Shows like these are prompting viewers to ditch unrealistic expectations and instead focus on what’s real and meaningful. That includes skin that breaks out, smiles with gaps, and curly hair that doesn’t always behave. If you’re embracing your own natural beauty, you might enjoy this curly hair routine or these top 10 hair care tips for healthier strands.
Makeup and Skincare as Empowerment
Rather than using makeup to hide, some TV characters are using it to express themselves. Think bold eyeliner, glittery eye shadow, or a swipe of lipstick that screams confidence. The idea? You don’t need to wear makeup, but if you love it – go bold. And on days when you want to go natural, that’s beautiful too.
If you’re ready to upgrade your beauty kit, start with these emergency makeup essentials or try 5 makeup tricks that instantly brighten your face.
Skincare isn’t left out either. Some shows are actually including scenes where characters apply face masks or talk about their morning routines, normalizing self-care as a daily habit – not just something we do in secret. If you’re looking to build your own healthy ritual, this guide on how to build the perfect daily skincare routine is a great place to start.
Diversity in Beauty is Finally Center Stage
Representation matters – and not just in terms of race, but also gender identity, age, size, and ability. More shows are casting actors who reflect the real world, not just the airbrushed ideal. That includes characters who wear headscarves, have vitiligo, use wheelchairs, or are in their 60s and still rocking bold lipstick.
If you’re into beauty that celebrates all ages and skin types, check out these age-defying skincare tips or learn about gentle care for sensitive skin.
The Rise of Reality Beauty Shows – With Heart
Not long ago, beauty-based reality TV was all about competition and critique. Think makeover shows that implied you had to change yourself to be “better.” But 2025’s beauty-centric reality shows are leaning into support and self-discovery instead.
These series often focus on confidence, community, and finding your personal style. They show that beauty isn’t about fitting into one box – it’s about learning what makes you feel good. If you’re exploring new ways to care for yourself, you might love these 8 unusual self-care tips or even go deeper with a digital detox to clear your mind and refresh your perspective.
Characters with Skincare Struggles (Just Like Us)
We’re also seeing more open conversations about acne, scarring, and the emotional side of skincare. These stories help reduce shame and normalize the journey of healing your skin over time. If you’ve ever struggled with body breakouts, here are some tips for fading body acne scars you might find helpful.
And if you’re just starting your skincare journey or about to book that first facial, don’t miss these 10 questions to ask before your first facial—they’ll help you feel prepared and confident.
Embracing Fashion as a Form of Self-Expression
Fashion-focused shows are also leading the way in showing how style and self-image go hand in hand. They’re showcasing everything from non-white wedding dresses to sustainable wardrobe tips—and reminding us that beauty is about choice, not conformity.
Looking for more ways to express yourself? Peek at what’s trending on the runway turned real life with this 2024 fashion must-haves or learn how to stay warm and stylish in winter.
Final Thoughts
TV in 2025 is doing more than just entertaining us – it’s sparking change. By showing beauty in its many forms, from the glammed-up to the everyday realness, today’s shows are reshaping how we define and celebrate what makes us feel confident and seen.
And the best part? We’re not just watching it unfold. We’re part of the movement.
Want even more inspiration? Discover the top 10 series to watch this month and see which shows are changing the conversation in your living room – and maybe even in your mirror.